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Case study 01 · Field services

Improving bid accuracy for a commercial cleaning company

An illustrative engagement covering discovery, opportunity assessment, solution selection and delivery of a working estimating tool.

Illustrative case study. The company is a composite based on industry research, and all figures are assumptions.

Financial impact

Underbidding a quarter of accounts by 10% costs a company of this size approximately $27,000 a year.

active accounts
30
average monthly contract value
$3,000
of accounts underbid by 10%
25%
annual revenue not captured
$27,000

Illustrative assumptions for a company with approximately 40 cleaners.

Engagement summary

Select a stage to expand.

01DiscoveryCurrent bidding process and supporting industry evidence.

The client is a Dallas-Fort Worth commercial cleaning company with approximately 40 cleaners, serving mostly office and medical facilities. The owner prepares every bid.

Key findings

  • Bids are prepared outside business hours using a spreadsheet template that has not been updated in years.
  • Prices are based on a rate per square foot and adjusted by judgment.
  • Several accounts are unprofitable. This becomes visible only when payroll is reviewed.
  • Staffing levels are set after the contract is signed.

Current process

  1. Site walkthrough.
  2. Square footage measured.
  3. Price set from a rate per square foot.Issue: the rate is based on past practice rather than a labor estimate.
  4. Contract signed.
  5. Crew staffed.Issue: labor hours are determined after the price is fixed.
  6. Payroll processed.Issue: losses become visible months after signing.

Industry evidence

  • 32% and 30%of building service contractors cited winning new bids and maintaining profitable margins as leading challenges after staffing.CMM 2022 BSC Benchmarking Survey
  • 50% to 80%of the price of a commercial cleaning bid is typically labor.BSCAI, cited in CMM
  • Low biddingContractors identify irresponsible bidding and low-balling as a major industry issue.CleanLink contractor roundtable
  • Since 1963Industry cleaning time standards have been published for decades, yet per-square-foot pricing remains common.ISSA; Service Fusion
02Opportunity assessmentFour improvement opportunities, assessed by value and effort.
  • Bid from labor hoursCalculate price from the labor time each area requires.High value · Low effort · Recommended first
  • Track actual against bid hoursCompare hours worked with hours bid each month to identify unprofitable accounts early. Requires payroll data.High value · Higher effort · Second phase
  • Supply costs by buildingReplace the flat supplies percentage with site-level costs.Moderate value · Low effort
  • Draft bids from walkthrough notesUse AI to convert dictated walkthrough notes into an area list for review.Moderate value · Higher effort
03Solution selectionRationale for starting with bid accuracy.
  • Lowest implementation effortNo new systems or client data integration required.
  • Applies to every future contractImproves each new bid rather than a single account.
  • Established methodLabor-based pricing follows published industry cleaning time standards.
  • Foundation for the next phaseLabor hours recorded in each bid enable tracking of actual against bid hours.

Walkthrough notes and supply cost tracking are deferred to a later phase.

04SolutionA labor-based estimating tool, available to use.

Revised process

  1. Site walkthrough.
  2. Each area entered with its square footage.
  3. Labor hours and crew size calculated.Labor hours are known before pricing.
  4. Price set at the target margin.Price reflects the required margin.
  5. Price compared with the standard quote.Underbids are identified before submission.
  6. Bid submitted.

For the example building, a quote of $0.18 per square foot per month results in a margin of -4.6%. The price required for a 15% margin is approximately $831 per month higher. The tool runs entirely in the browser and does not store data.

Sample output

Estimator output for the example building: 20,000 square feet across five areas, a recommended price of $4,431 per month, and a shortfall of $831 per month at the standard quote.

View the full sample (PDF)
Estimator output showing building areas, labor hours, crew size and the recommended monthly bid
05Next stepsRecommended next phases and success measures.
  • Calibrate production rates using the company’s timesheet data.
  • Track actual against bid hours monthly, by account.
  • Add drafting of bids from walkthrough notes.
  • Generate client-ready proposals from completed bids.

Success measures: actual margin on new accounts compared with bid margin, and the time required to prepare a bid.

Discuss an operational challenge.

Contact us to discuss your operations and where improvement would have the greatest financial impact.

or email llcsovren@gmail.com